As a brief intermission from our fashion diaries, please enjoy our maiden voyage into beauty territory.
The more you read about lük beautifood's Lip Nourish balms, the more you realise that you'd be hard pressed to find a product that has been created more thoughtfully and intentionally. lük beautifood focus on three fundamental pillars when creating their products, which include being food active (using a "potent mix of active foods that feed your skin with nutrients, hydration and protective antioxidants + anti-inflammatories while actively contributing to your health and wellbeing"), toxin free (not using any "toxic ingredients that are known endocrine disruptors, carcinogenic or linked to cancer including preservatives, phthalates, petrochemicals, synthetic colours and fragrance"), and 100% natural ("no synthetic ingredients").
lük beautifood also aim to make every effort that they can to ensure that their products leave the smallest footprint possible. Plus, their products are not tested on animals and are proudly made in Australia following the guidelines for COLIPA & TQM systems.
Winner winner chicken dinner.
Learn more about lük beautifood's philosophy and ethos here.
Aside from being incredibly affordable (seriously affordable), e.l.f. brings us the goods by being our vegan friends, meaning that e.l.f. products do not contain any animal-derived ingredients. This is done through replacing key ingredients with vegan alternatives - for example, replacing beeswax with synthetic beeswax, and lanolin with Bis-Diglyceryl Polyacyladinpale-2. It also comes as no surprise that e.l.f. is also against animal testing and do not endorse such practices. So many reasons to rejoice!
Thanks to e.l.f. for making it so accessible and easy to make better decisions!
LUSH boasts a long and comprehensive list of ways in which they are attempting to implement best practice. Not only are they active in fighting against animal testing, but they're also committed to sourcing and buying their raw materials/ingredients ethically. 100% of their products are vegetarian and handmade, 83% of their products are vegan, 60% are free from preservatives, and 46% of their products require zero packaging (naked packaging).
Read more about LUSH's story here.
Every item of clothing that I buy falls into one of two categories: high quality basics or wearable pieces of art. My wardrobe of basics exists so that I can look somewhat professional at work; if it were up to me, my wardrobe would only consist of loudest statement pieces. So it comes as no surprise that Pure Ghee makes my spidey senses tingle.
Pure Ghee designer, Aditi Prakash, designs with the intention of creating 'art for everyone', aiming to produce "...products people could use in their daily lives [as] something that would be in a gallery didn't really excite [her] as much as something [she] would use on a daily basis."
I totally get that feeling - it's like going to an art gallery and imagining where all of the beautiful pieces of art would fit in your house, only to remember that they're totally inaccessible and that you'll never be able to afford the originals (see: Ai Wei Wei's $9000 ceramic flowers). Story of my life.
Pure Ghee, however, does a brilliant job at bridging that gap - in fact, Pure Ghee does a great job at bridging multiple divides. Firstly, every piece is lovingly handmade using a variety of Indian textiles and traditional craft techniques. As a result, we get the opportunity to own our very own piece of wearable art (please take note Ai Wei Wei). Secondly, using a range of textiles and techniques serves as a way of connecting people, generations, and skills from all across India. Moreover, for the women piecing together each of these beautiful products, working at Pure Ghee isn't just about going to work and receiving training; it's also about making friends and being part of a supportive community.
To that, we say YES.
We value creativity, quality, connection, and community here at KINGDOM. a truckload too, so when Pure Ghee approached us to style a lil' lookbook for them, we gathered our gal pals together and made a day of it.
Please enjoy our representation of wearable art in the form of visual art.
Our inspiration for the shoot stemmed first and foremost from the quality of the Pure Ghee products. The materials, stitching, handmade details and the overall finishing of the products were all of such a high standard. We wanted to create a concept that was deserving of the phenomenal Pure Ghee pieces.
The inky indigo and rich maroon, as well as the vibrant metallic details, deserved the spotlight, so we styled the pieces with black and white outfits. Moreover, we matched the structure of the accessories with items of clothing that also had strong architectural elements.
We had the pleasure of working with New Delhi-based social business, House of Wandering Silk, on what is possibly the most colourful collaboration that we have ever done. My goodness, this entire shoot is like a feast for the eyeballs! We drew inspiration from all of India's colourful textiles, and of course, put a little Melbourne spin on the styling, whilst paying homage to our favourite nonagenarian, Iris Apfel.
Aside from looking amazing and being of amazing quality, HOWS' mission ensures that the creation and purchase of each piece is meaningful, and that every interaction with their social business contributes to something greater. So be sure to head over to the HOWS site to learn more about who they are, what they do, what they stand for, and how you can get involved.
Our team had an amazing time shooting these pieces, and we're stoked with the result! Keep scrolling down to absorb the good vibes.
"Each piece is created by a skilled artisan who, thanks to HOWS, is being paid fairly, being empowered to achieve economic independence, and who is creating a better life for their family and their community. When we purchase a HOWS piece, we’re choosing to support local art and traditional crafts, to value other cultures, and to support a transparent supply chain. All of that whilst looking good? I'm in."
All necklaces, scarves and kaftans by House of Wandering Silk.
Photography: Valerie Bong, Jarrod Verity
Art direction: Ravi Kaur, Vanessa Bong
Styling: Hannah Pho, Ravi Kaur
Hair and make-up: Monique Hanouch
Models: Grace Sketcher, Hannah Pho