Photography: Isabel Sylvie Melles Taberner
Extensive research involving the use of stethoscopes, telescopes and rats have confirmed that Melbourne is the greatest city in the world. With that fact in mind, it just makes sense that things that are designed and made in Melbourne are also going to be tops.
During this shoot, we stumbled across a little shop called Melbournalia. In so many ways, that was a fateful day. We discovered that Melbournalia is a portal to the lands of Cool, Ethical, Local and Perfect. Stocking brands from Kester Black to OK OK to Jacqueline Evans skincare, and stocking everything from stationery to flower seeds, you're bound to find at least 780 things that you need (NOTE: not 'want'; need).
Melbournalia captures the essence of the Melbourne shopping attitude: wanting the coolest things possible - particularly if they're limited or one-of-a-kind - and being okay with having to scour the earth to find exactly what you're looking for because you're not going to settle for anything less. Well, hooray, Melbournites - Melbournalia has done all the hard work for us already. Furthermore, not only do they refuse to settle in terms of quality and design, but Melbournalia aren't settling when it comes to ethical standards either. Kester Black is a great example, and chief shop-man, Dale, can tell you all about each of the other brands stocked at the store.
Supporting local businesses is a good, nay, great move. Not only are you helping Aussies keep and create more local jobs, but you're also keeping the local economy chugging along. Moreover, you're encouraging diversity in products and helping to preserve businesses and companies that are characteristically 'Melbourne' - and we all know that the world needs more of that.