Born from the impossible quest to find the perfect white tee, our knight in shining white t-shirt, Linda Smyth, created Bon Label - the answer to all our basic apparel problems. With tees at the heart of the label, Bon Label has grown to produce a range of luxe basics with a Parisian sensibility.
For those of us who studied any French throughout school, you'd at least remember that bon is French for 'good' (you'd also remember how to say that you went to the cinema or pool with your friends.. every weekend). In Bon Label's case, both their pieces and values are bon. Smyth explains, "The French element represents the Parisian influence on our aesthetic, style and design. We are about effortless, elegant and easy dressing - a signature style rather than a trend. The word 'good' encompasses our product and business ethos."
Want to hear something even better? The ENTIRE Bon production process is ethical and sustainable! This includes, "100% GOTS certified organic cotton; a fully ACO certified dye-house, factory and knitters; and ethical manufacturing here in Australia." Plus, Bon Label is also Ethical Clothing Australia accredited. The end result is luxe basics which are good for people and good for the environment. What's not to love?
It doesn't just stop at incredible white tees either - it gets even better, "Along with a base range of essential tees and tanks available year round, we create 4 collections per year. Our range includes thoughtfully designed, easy to wear, Parisian influenced dresses, tops, tees, tanks and skirts, all using organic cotton jersey in a variety of weights and styles. Vintage black, white, marle grey and a black + white breton stripe are our base colourways, and each season we create a one-off custom yardage print and a placement print to supplement our staple colours."
Aside from their online boutique, Bon Label has about 30 wholesale accounts throughout Australia, in NZ and the US., so if you're after your very own Bon goods, you won't have to look very far! Smyth shares, "Every season our distribution grows both online and through our independent boutique stockists - it's an exciting time!"
We love everything about Bon Label and can't wait to see how much they continue to grow! Thank you for being genuinely bon!
Do things starting in 'vege-' still get a bad rap? Maybe that logic only pertains to children and carnivores.. Either way, all is well with the world because Vege Threads has come to change every stereotype you'd have about eco and sustainable fashion. They are bringing sustainability and slow living to the fore without compromising design quality or style.
From a basic consumer perspective, I bought a Vege Threads t-shirt earlier this year and I've more or less lived in it since then. It's the perfect cut to wear casually with jeans and a cap, but also structured and quality enough to dress up with a pair of silky gauchos and leather sandals. Plus, my tee has also become softer and more comfortable over time, which is a win in anyone's book! And for that, we have the 100% GOTS certified organic cotton to thank!
In addition to the goodness of GOTS certified organic cotton, all Vege Threads pieces are knitted and dyed in Australia using ACO dyes, including their modal items. Vege Threads state, "The focus on sustainability for Vege Threads is priority, and the shift towards Australian production is important to the brand, using local processes, dyes and fabrics and smaller freight runs.. It's important to remember that every cent we spend is making a statement about our values and shapes what world we want to be living in."
We love this declaration of values and commitment to doing the right thing. Vege Threads' SS16 collection sees the sustainable label move toward 100% Australian production, which means that all of their products are now made onshore in their hood, (R)Adelaide, South Australia. Plus, if you didn't already have enough reasons to love this crew, they also donate a percentage of their online sales profits to their sponsor foundation in Northern Bali!
Y'all are true champs.
Whenever my friends visit Melbourne from overseas, they always make comments about the way that Melbournians dress. Some suggest that we wear too much black (no such thing), some say that we all look mega normcore, some say that literally everyone is well-dressed all the time, and others suggest that we all look like graphic designers.
In my own opinion, I think that Melbournians as a whole have a refined sense of style. However, our style isn't centred on a particular trend or look; rather, it is centred around quality and individuality. That is to say, we like to put our own spin on things, but we like to do it well.
Therefore, Melbourne-based, designed and made brand, FME, gets our vote as basic tops champs, fo sho. The brand describes their focus as creating locally made "refined comfort-wear", which is exactly what they bless us with. If you ever wanted to dress like a Melbournian, this is how you do it.
Similar to our other basic top champs, FME's current collection revolves around a classic colour palette of black, white, grey, stripes, and navy. Their pieces range from tees to dresses to pants, so rejoice, KINGDOM. fam - you can adorn your entire body with FME goodness! Every detail is perfected to create pieces that are wearable, very versatile, and extremely comfortable. Plus, each collection is produced in "small, thoughtful runs with a strong emphasis on high-quality and organic fabrics."
Join the cool kids and get some FME on your body, stat!
Huzzah! A champion that does clothes for both guys AND gals - and awesome clothes at that!
Jacob & Esau are the real deal. If you've ever had the privilege of talking to the Jacob & Esau team, you'll know straight away that they're serious about using their business to make the world a better place. As we know, there are many ways to be ethical, and Jacob & Esau have focused on the production of their clothing. They are committed to "providing fair wages, working conditions and above all, genuine relationships with the skilled makers of each garment."
By teaming up with Kholil and Wiwik, a husband-and-wife team of local garment makers in Bali, Jacob & Esau have allowed them to start their own business from home, which allows them flexible hours to also be able to raise their family at the same time. You can find out more about the makers of your garments here, and also by entering your unique tracking code found on your swing tag. Super cool, huh?
From a design perspective, Jacob & Esau create basics with just enough detailing to keep them from being run-of-the-mill, and just enough detailing to assure that every piece is flattering. That's not an easy feat, but Jacob & Esau have got it well and truly covered.
You can read more about Jacob & Esau here in an interview that we did with them a little while ago!
For all your custom needs, look no further than Liminal Apparel. Not only are all of their products fair trade and 100% GOTS certified organic, but they also produce 95% of their products through Freeset Global. Freeset is in the business of restoring the lives of hundreds of women who have experienced the horror of being trapped in human trafficking and bonded labour. They provide women with new skills and a job in order to help them regain control of their lives, whilst providing them with a caring community - "To her friends and neighbours among the thousands still trapped in the sex trade, she is a symbol of hope."
Organisations, youth groups, sporting teams, mates going on a Euro tour - hit up Liminal for all your customised gear. Help your groups to wear something great and tell them the story of where your garments came from.